Copied from UnderstandingClients.com, which I took down.
This website sprung from my presentation Understanding Client Dynamics at Girl Geeks Toronto in September of 2014.
Designers become more valuable to their team when they understand how to achieve a client’s goal while creating a great experience for customers and users.
When you can demonstrate to your team and to clients that you can bring together multiple objectives into one user-friendly design, everyone is more open to “those crazy creative design ideas” you introduce.
- The presentation deck for this content is available on Slideshare
- A video of the presentation is available on the Girl Geeks YouTube channel
There was interest in having access to the full text of the presentation so … this.
This site is about:
- Positioning the experience design in relation to client concerns in order to drive a better user experience and project outcomes
- The impact of project context on UX design
- How to respond to specific client behaviours in your project
- Common client personas
- Links to great articles around understanding clients
Effective by Design 