My goal for my coaching clients is for them to live BIG, the biggest life possible — bigger than they can imagine. I help them imagine it, and make the changes needed.

Read about The Benefits of Hiring a Coach from HuffPo and Forbes.

The challenges you face may range from communication problems with colleagues to figuring out how to spend more of your time doing the work you want to do. Facing each challenge requires that you look at a situation a little differently, and that opens up the opportunity for positive change and living bigger.

I am trained by the Coaches Training Institute, CTI, whose guiding philosophy is to help people find that sweet dynamic balance between being and doing – a co-active life.

Let me help you discover what makes you most effective. Let’s go big.

For UX Professionals


I have both a passion and a soft spot for working with User Experience design professionals, managers and digital people in general. I can both sympathize, and share some effective strategies. You won’t have to explain to me what you do, and how swimming upstream is part of your day-to-day work. I get it.

I have spent over 20 years in the UX profession, mostly reporting to people who really didn’t understand why they were hiring me. They either just knew that “UX” produced a good outcome, or had been mandated to try “applying some design” to their products: people in IT, Software development, Art Direction, and Marketing.

I became good at communicating with people whose goals and thought processes were very different than mine. I was promoted. I became good at hiring stellar team members and developing them. They were promoted, or moved on to jobs that stretched them in the directions they needed to go — to live bigger.

Here’s a great article on handling lack of appreciation for design by Julie Zhuo, Product Design VP at Facebook. She suggests ways to add value to the business by helping our co-workers meet their goals using design methods. This can lead to invitations to the meetings we want to attend.

With my UX clients, I’m often asked to switch back and forth between coach and mentor. For example, as a coach I might say, “what are some ideas you have…”; as a mentor, I might say, “I was in a similar situation … and tried … does that have any applicability to your situation?”

Permission to move between those two roles is the critical part. I respect my clients’ values and problem solving approaches.

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